Data is the new oil of business and managing, protecting and securing it in an effective manner is critical to us all. 2020 has changed this game with more dispersed data & and increased threat landscape.
Read more "With Great Data There Comes Great Responsibility"
VIDEO HERE The big noise in the market right now is GDPR, the General Data Protection Regulation. This is the new European rule for data protection which is replacing and superseding other local country laws. It still applies despite Brexit for the UK, and it will be enforced as of 25th May 2018, so we’re […]
Read more "[VIDEO BLOG] GDPR: Telephony Consenting and Forgetting"
Ian Moyse, Sales Director Natterbox, Non Exec – Assuredata In a recent survey 92.3% said they maintain databases to host information on customers or prospects(Source : Global Alliance of Data-Driven Marketing Associations (GDMA) and Winterberry Group). With this in mind GDPR is going to be a huge data nightmare and as you will read below may lead […]
Read more "Marketing, CRM & GDPR – The Perfect Storm"