Marketing, CRM & GDPR – The Perfect Storm

Ian Moyse, Sales Director Natterbox, Non Exec – Assuredata In a recent survey 92.3% said they maintain databases to host information on customers or prospects(Source : Global Alliance of Data-Driven Marketing Associations (GDMA) and Winterberry Group). With this in mind GDPR is going to be a huge data nightmare and as you will read below may lead […]

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